How Often Should I Post on Social Media?

Jun 5

There have been a lot of changes to both Facebook and Instagram in the past few years. I feel strongly that Facebook has essentially become an advertising platform. Yes, there are several ways you can work to increase organic reach on your page but odds are, you will not get the return of time or investment.

Argue with me if you will but I’ve worked with clients with a large following and too often I have seen all of our hard work crafting content for Facebook fall flat due to circumstances outside our control.

So, how do I respond when someone asks me this question?

Clarify Your Goals

Do you want more likes to contribute to social proof?
Does having more likes give you credibility among your peers? How important is this to you right now?
Are you looking for clients?
Trying to sell your product or service?
Do you have information or relevant news that you want to share?

These are all good reasons. I have a good, better, best approach. If you’re an entrepreneur or real estate professional you most likely have a lot on your plate.

Take a side step. Assess where you are.

How much time are you devoting to creating content right now?
How much time do you spend on social media?
How are you measuring your results?
Is this something you can eliminate, delegate, or automate?
What does good look like? Better? Best? Take a minute and answer these. Begin with clarifying your goals. Paid social advertising may be the best solution to get a better ROI for your time.

The Low Down

If you’re new to creating organic content for your business, my suggestion is to devote 1-2 hours a week to creating content and scheduling it throughout the week using a social media management tool like Later. Make time to engage in discussions and follow up on your posts. Keep content for different social platforms unique.

For Facebook: Prioritize your posts. Facebook favors LIVE and/or direct video upload.

For Instagram: People are getting in the habit of looking at your Instagram feed even before they visit your website. So something to consider is to create some foundation posts about who you are and what you do. Each post should work to educate, inspire, and give behind the scenes access your work.

In addition, my website features my IG content (I think it does a good job of communicating my work values). This is a great way to give the posts another purpose!

If you’re looking for tips to improve your organic social media posts, contact me today.